Full conversion mods won't work

[Neqquify]

When I try to start a full conversion mod from the BAT-file, it just opens the actual game instead. I did everything as I (think I) am supposed to, copied everything to the redist folder and then tried to launch the mod from the BAT-file. I didn't overwrite anything.

Upon launching it looks like it's actually gonna open the mod, there's those "mod name_config/main_init.cfg" texts in the little black box but then it just launches the actual game, not the mod.

I tried with multiple different mods, and none of them seem to work. Anyone have any idea what I might be doing wrong? I've managed to play one full conversion mod before so I don't understand why they aren't working now?[/i]