PewDiePie arguing

[Fortigurn]

Being overly idealistic/elitist, and attempting to shut out any potential consumers you deem "unworthy" of your product I'd have to say would be not very wise a move. These people likely make up a lot of potential purchasers of Amnesia, and denying exposure to them is denying a lot of potential sales.

Deciding not to get PdP to front the game does not deny exposure to anyone, nor does it constitute 'Being overly idealistic/elitist'.

Some people would call this selling out,

I call it bad marketing. If you make an arthouse game and then present it as jump-scare fodder for 12-14 year olds, don't be surprised if those 12-14 year olds kick up a fuss when it wasn't what you led them to expect. It's bit late then to turn around and say 'Oh sorry, this game wasn't really for you, it was for highbrow arthouse types who understand what we're trying to do'.