PewDiePie arguing

[Kreekakon]

Deciding not to get PdP to front the game does not deny exposure to anyone, nor does it constitute 'Being overly idealistic/elitist'.

It will not "deny" exposure to anyone, but you would lose a chance to show it to 12 million of Pewdie's subscribers, and potentially 12 million more buyers.

I call it bad marketing. If you make an arthouse game and then present it as jump-scare fodder for 12-14 year olds, don't be surprised if those 12-14 year olds kick up a fuss when it wasn't what you led them to expect. It's bit late then to turn around and say 'Oh sorry, this game wasn't really for you, it was for highbrow arthouse types who understand what we're trying to do'.

But it wasn't FG, or TCR who made any of Pewdie's video montages. It was Pewdie himself who was playing the game, and he who well knew what it contained (Or at least from the early review copy he got) to edit it into his video montage.

It wasn't FG, or TCR who came to him, and said "Alright we need you to present this as a jumpscare game so that we can lead people astray." I'm pretty sure it was Pewdie who decided to present it the way he did.