Black ops 2 Some kind of Future war game.

[the dark side]

not shooting you down here, but, as someone who is in contact with devs, i can tell you, officially, that 2.8 million is a sales flop from a business point of view. Human Revolution, as that is the example we are discussing, had a global sales target of 6 million units and was budgeted for such, no, the game wouldn't cost over 80 million to make, the avarage AAA title only comes to about 6 or 7 million to make, but then youve got to pay companies to distribute it to store, digital download servers to host the digital donwload version, youve got to pay stores to stock the game, you've got to pay sony and microsoft to certify the game for there consoles, you have to pay them extra on top of that as well to make them host the DLC, you've got to pay for advertisng slots on radio and tv, you have to pay for magazine advertising, you have to pay companies for all the liscenced merchandise like apparell, you have to pay a writer for the noveliseation, etc, all that can Easilly come to well OVER 150 Million Dollars!.

Human Revolution, like all the other games i mentioned, completly failed to meet it even its regional sales targets, to the marketing division of any publisher, any game that falls short of its sales targets, even by ONE sale, is a "marketing Flop". they want to know why it failed to meet the targets they forcasted, because by failing to meet targets, they lost money!, and if they dont get a satisfactory answer, then the developer gets shut and the IP gets axed because they lost money on it because they budgeted for 6 million X $40 to cover all the logistics, advertising, merchandising and console porting costs, not 2.8 million X $40., in the games business, Publishers expect 2.8 Million from REGIONAL sales alone, ie, just the UK or just the United States, not overall global sales.

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