Interstellar marines, kickstarter and a running man

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I don't quite get yet, what the unique selling point of this game is supposed to be. It looks like a pretty standard shooter to me. Like a normal UDK mod or something. Yeah there's this thing that you can see your body which is nice, but that's hardly a new idea...
Metro 2033 for example already implemented immersion much better with the whole HUD being objects that you carry in your hands (a note for quests, a compass, a lightmeter) and with having you check for the amount of ammo you have left by looking at the clip of your gun.... that sort of stuff.

So yeah, could you maybe explain a bit what exactly sets this game apart from similar shooters? Because even after reading through the whole text and looking at the video, it still looks like a standard student-project-UDK-mod to me. (even though its probably not made in UDK... but you know what I mean )