The demo (or the full game) wont start, i just get an error message? Intel Chipsets

[perpetualmind]

well, iv just installed the newest driver for my chipset I could find, and the exact same message is popping up whenever i try play the demo.
im going to un-install it and try go through the whole process alot more deliberately and carefully to see if it has any better effect.

is there anything else i could do that could help?
or is the problem solely with the chipset driver?

edit:
iv tried re-installing the driver again, but its still not working.
i uninstalled the chipset drivers, re-booted the computer, installed the new driver, re-booted, but still not working.

i noticed somebody mentioned windows trying to install a driver automatically that stops it working, so il have a look in to that.