Mountain hiking

[Prelauncher]

Good to have all that cleared up, but the bolded parts mystify me somewhat. What is the difference?

It means that you should look at the wolf enough to make it aware that you are aware of its presence and not just stand there and stare at it.
It's the same thing with dogs, never stare into the eyes of a dog you don't know (i.e. when you are a stranger to the dog), it's considered as a challenge to animals.